Thobify (formerly Cancan Online)

Transforming Cancan Online into Thopify – Powered by Appgain SDK and Custom Shopify Development

At Appgain, we take pride in empowering businesses to achieve their goals through seamless digital transformation and cutting-edge technology. Our recent project with Thopify (formerly Cancan Online) is a testament to our expertise in e-commerce innovation, marketing technology, and custom development.

The Challenge:

Cancan Online, a fashion-focused e-commerce platform, needed a rebrand and a complete transformation to scale and compete in today’s fast-paced digital marketplace. The goal was to rebrand as Thopify, shift from a PHP backend to Shopify, and implement advanced AI and marketing tools to deliver a more personalized shopping experience. They also required a custom fashion builder app to enhance customer engagement and satisfaction.

Our Solution:

Appgain’s Studio team led the entire transition from Cancan Online to Thopify, managing the migration from PHP to Shopify, along with custom app development and the integration of marketing tools. Here’s how we made it happen:

1. Migration to Shopify:

We facilitated the complete backend transition from PHP to Shopify, allowing Thopify to benefit from Shopify's robust and scalable e-commerce platform. This move also enabled faster performance, better security, and seamless integrations with other tools.

2. Appgain Marketing SDK Integration:

To supercharge Thopify's marketing capabilities, we integrated the Appgain SDK, which enhanced their mobile marketing strategies by:

1. Enabling personalized push notifications and in-app messaging that increased user engagement and conversion.

2. Providing advanced user segmentation to create targeted marketing campaigns based on user behavior, preferences, and shopping history.

3. Supporting deep linking and deferred deep linking, driving users directly to the relevant content and boosting conversions from external campaigns.

4. Offering automated marketing campaigns that re-engaged dormant users and recovered abandoned carts.

3. MirrorSize SDK for AI-Driven Fashion Experience:

We integrated the MirrorSize SDK, enabling users to capture precise body measurements via their smartphones. This AI-powered feature ensures accurate sizing and a better shopping experience, reducing returns and improving customer satisfaction.

4. Custom Shopify Fashion Builder App:

As part of our commitment to delivering unique solutions, we developed a custom fashion builder app for Shopify. This app allows users to personalize their clothing choices by selecting styles, sizes, and other design elements. The app seamlessly integrates with the Shopify backend, creating a smooth and interactive experience for customers while helping Thopify differentiate itself in a competitive market.

The Results:

Through this transformation, Thopify has been able to:

1. Significantly enhance its customer engagement and marketing efficiency with the Appgain SDK.

2. Provide a cutting-edge shopping experience with the MirrorSize SDK, leading to fewer sizing issues and reduced returns.

3. Offer a fully customized fashion builder app, giving customers more control and creativity in their shopping experience.

4. Achieve faster time-to-market and scalability through Shopify's powerful platform.

Conclusion:

The successful transformation of Thopify is a prime example of how Appgain empowers businesses through innovative solutions. From marketing automation and AI-powered personalization to custom app development, we provided a holistic approach that revolutionized Thopify's e-commerce experience. Appgain is proud to be a trusted partner in this digital journey, helping businesses like Thopify thrive in the modern e-commerce landscape